Ken Block’s Hoonigan has merged with aftermarket wheel organization Wheel Professionals, the businesses introduced Thursday. Block and other Hoonigan executives will stay with the new entity, in accordance to a Wheel Execs press release.
Established in 1995, Wheel Pros is the umbrella for a variety of brands, which include American Racing, Black Rhino, Fuel Off-Street, KMC, and Rotiform. Hoonigan is the corporate embodiment of Ken Block’s brand, developing the Gymkhana films, advertising and marketing products, and functioning his race groups. The economical terms of the offer were not disclosed, but Wheel Professionals turned to Clearlake Money Group for backing.
The shift aids Wheel Professionals reach a distinctive audience and presents Hoonigan the assets to expand its manufacturer and company. “We are fired up to companion with Ken, Brian, Jennifer and the broader Hoonigan group to make a top digital organization that speaks to an interesting demographic and enables passionate people to thoroughly embrace their automotive way of living,” said Randy White, Co-Founder and CEO of Wheel Professionals.
Block stated in a assertion: “This marriage will assist make even the most ambitious aims a possibility. We couldn’t be additional thrilled about this mixture, as we will now be ready to speed up many of our designs to supply Hoonigan followers with more approaches to go after their passion, from engaging in even additional new written content and dwell functions to customizing their cars.”
The two providers had partnered the moment ahead of. Last 12 months, Block unveiled his individual wheel layouts with Gasoline Off-Road (for trucks and UTVs) and Rotiform (for avenue and rally autos), outfitting his whole fleet of autos with them.
That fleet not too long ago noticed some turnover, as Block finished his distinctive partnership with Ford, and auctioned off some of the Blue Oval machinery, such as the 1977 Ford F-150 “Hoonitruck” and a handful of Fiesta rally automobiles from earlier Gymkhana video clips.
Block however has some Ford cars in his garage, which includes a rally-prepped Escort RS Cosworth, but he is also included some other makes to the mix.
Following tests out a Skoda rally auto, Block commissioned a new Subaru WRX STI rally motor vehicle, which he is been racing in the Rally The us sequence. Block begun out with Subaru, producing his rally debut with the model in 2005, and driving earlier WRX STI rally cars in the initially two Gymkhana videos. So it is really been a homecoming of types.