October 17, 2021


Automotive maniacs

Here’s a cool inexperienced way to upcycle hundreds of thousands of old tires

4 min read

If you’ve ever noticed a tire graveyard piled higher with trashed rubber, you can easily have an understanding of that Israeli firm EcoTech Recycling has a green gem of an plan.

EcoTech’s nontoxic process makes a distinctive product, Active Rubber (AR), from close-of-everyday living tires. With1.6 billion tires produced annually, and 290 million tires discarded every single calendar year in the United States alone, tires are the world’s major supply of squander rubber.

“Rubber is a precious commodity, and we are producing it reusable,” states CEO and President Gideon Drori.

“AR is a substitute for synthetic rubber that can be utilised to make new tires, automotive parts or an interior wall and flooring insulation termed ECOINSUL that we designed ourselves.”

ECOINSUL, Drori suggests, “is literally a new regular that outperforms the recent normal 10-fold. There is nearly no variation in price tag and it’s quick to tackle and use. It does incredibly efficient acoustic and thermal insulation. And it’s all produced out of squander.”

With 21 all over the world patents issued, EcoTech completed testing and scaling in early 2020 and signed a strategic partnership with Austria-based Sibur International, 1 of the greatest artificial rubber brands.

“Sibur has brought us a worthwhile deal in the Austrian industry and may perhaps established up its possess factories employing our engineering,” claims Drori, noting that Europe has more than 4.5 million tons of tire waste each year.

“We are in discussions with a significant chemical manufacturer in Italy and we’ve been requested to established up factories in the UAE. We’ve also been approached by Russia, China and Australia. And we hope to established up a further facility in an OECD nation.”

Headquartered in Petah Tikva, EcoTech is raising cash and converting its R&D web page in Acre (Akko) into a manufacturing facility to fill orders.

Illustration courtesy of EcoTech Recycling

Tires roll into the round financial state

In accordance to National Geographic, today’s tires consist of about 19 p.c pure rubber and 24% artificial rubber. Producing an common automobile tire needs about 7 gallons of oil, even though truck tires get 22 gallons.

Drori tells ISRAEL21c that the EcoTech patented technological know-how employs 95% fewer electricity than conventional rubber manufacturing procedures.

“With increased oil costs and harmful contamination, the rubber market is critical when it comes to cutting down environmental pollution,” he states.

“AR is created with no harmful oils, chemical compounds or new assets. It’s these types of a clear method that for each and every ton of AR we deliver we get 6 tons of carbon credit rating. The plan of the circular overall economy is totally coming to everyday living and in a way considerably superior than putting waste rubber back again on the current market.”

It appears this engineering arrived in the appropriate put at the ideal time.

The European Union’s new microplastic directive bans rubber powder with additives as well as crumb rubber, a playground surfacing material made from shredded tires, due to the fact it has been discovered to contaminate soil and is a suspected carcinogen.

“This provides a challenge of how to cope with squander rubber from tires into a new sphere,” suggests Drori, simply because existing options these as devulcanization, combustion and burning tires for fuel are environmentally problematic.

“We are 1 of the only solutions out there that is fully viable and ready,” he says.

A father’s legacy

EcoTech received 3rd prize in the innovation contest sponsored by BuiltUp Ventures and the Israeli Export Institute at the TLV ConTech & PropTech very last November, and put in the prime 5 in a Planet Financial Discussion board sustainability level of competition.

The company’s engineering is centered on an idea of the father of its chairman and founder, mathematician Oleg Golobrodsky.

“Oleg was released to me in 2005. His dad had been the COO of a large ammunition manufacturing unit in the Soviet Union. He died soon after finding sick in jail for the criminal offense of being Jewish. But his legacy was a nuts idea of how to recycle tires,” Drori explains.

“Oleg and I set up a corporation in Ukraine and in 2011 brought it to Israel and commenced to operate on Oleg’s father’s idea — a thermodynamic technological innovation that freezes rubber without having a whole lot of electric power and no liquid nitrogen and turns it into micron-sized powder.”

Operating with authorities from the Technion-Israel institute of Engineering, the EcoTech staff led by Main Engineer Oleg Zuikin designed a chemical course of action that reactivates the polymers in the micron powder, enabling them to connect to other polymers and variety a new substance.

“We can acquire any kind of applied tires and change it again into synthetic rubber. We are the only company in the earth that has closed the loop on utilized tire recycling,” claims Golobrodsky.

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