LONDON — Jaguar’s new electric-only assortment of cars will start at about 100,000 kilos ($140,000), Jaguar Land Rover CEO Thierry Bollore explained to a British publication.
Jaguar Land Rover has been indicating that Jaguar will press more upmarket given that the enterprise introduced its Reimagine turnaround program in February, which consists of the Jaguar brand dropping combustion motor cars and trucks starting off in 2025.
This is the very first very clear indication the automaker has provided on selling price of Jaguar’s new all-electrical variety, which will begin to roll out in 2025. The cars will embody “contemporary luxurious,” Jaguar claims.
“Luxurious begins not significantly from 100,000 pounds,” Bollore informed Vehicle Categorical journal in an job interview.
JLR verified Bollore’s opinions to Automotive Information Europe.
Pitching its new autos at close to 100,000 lbs . would put Jaguar versus rivals this sort of as Bentley and Porsche, far over its present-day level of competition of BMW and Audi.
Bollore informed Auto Specific that the designs for the variety of new electrical Jaguars experienced been signed off.
He gave no more particulars of the vehicles. The journal mentioned the selection will comprise of two crossovers and one sporty two-door design with no providing a resource for its information and facts.
Bollore has mentioned JLR will appear outside the house the organization for an electric platform suited for Jaguar.
Jaguar will emulate the “one of a kind” positioning of Range Rover to situation its new products in the market place, Bollore stated in a independent job interview with the UK’s Autocar magazine.
“Search at Selection Rover,” Bollore told the journal. “It is satisfactory on cost and financial gain amounts, and we haven’t yet arrived at the ceiling. The rate is remarkable, and we have the volumes.”
Bollore claimed that the Jaguar I-Rate comprehensive-electrical crossover would be the brand’s only present automobile to carry on following 2025, but that it would be positioned in a different way to the new designs.