SALT LAKE CITY, Utah – Alicia DeFinis has been named CEO of Dorai Residence, a number one developer of eco-chic residence merchandise that assist stop mildew with instant-drying supplies.
On this new function, DeFinis will lead advertising methods and drive omnichannel operations. The corporate’s founding companions, Jason Klug and Kelsey O’Callaghan, will stay on the board of administrators and can proceed to associate on future product design and manufacturing by means of Klug’s firm, Klugonyx.
DeFinis most just lately served as vice chairman of associate progress at furnishings firm Walker Edison, the place she was answerable for its North American associate ecosystem together with improvement, channels, gross sales and onboarding. Previous to becoming a member of Walker Edison, DeFinis held a number of positions at Walmart Market in addition to senior positions at each Amazon and Pure Storage.
“We’re completely thrilled to welcome Alicia as the primary CEO of Dorai Residence,” mentioned Klug, CEO and founding father of Klugonyx and Dorai Residence co-founder and president of the board of administrators. “Her spectacular monitor document of driving innovation throughout a number of retail platforms will profit your complete Dorai group, in addition to our prospects. We’re assured she’ll proceed to guide the corporate with a transparent focus and assist develop Dorai because it enters into untapped markets.”
Dorai Residence goals to change into a $100 million greenback model within the subsequent three to 5 years, a launch mentioned.
“I’m humbled and honored to tackle the function of CEO at Dorai Residence,” mentioned DeFinis. “The corporate’s continued momentum is astounding and I stay up for taking Dorai’s imaginative and prescient of turning into the main eco-chic residence model providing thoughtfully designed housewares to the subsequent stage of progress.”
DeFinis will likely be attending The International Ecommerce Acceleration Summit 2022 in Salt Lake Metropolis, June 15-16, on behalf of Dorai.
Supply By https://www.hfndigital.com/industry-news/former-walmart-amazon-exec-to-head-dorai-home/