Tea tendencies are altering post-pandemic

Have you ever had a cup of tea at the moment?

In accordance with the Tea Affiliation of the united statesA., greater than half of the American inhabitants’s reply to that query daily is sure. In 2021 alone meaning People consumed roughly 85 billion servings or 3.9 billion gallons of tea.

America is the third largest importer of tea on this planet, after Russia and Pakistan; greater than 4 in 5 U.S. shoppers drink tea. And with that many tea drinkers in the USA alone, it’s no surprise that teas, whether or not they’re ready-to-drink, unfastened leaf or bagged, and all of the equipment and tabletop items that include tea consuming like mugs, infusers and extra are such an enormous a part of the present trade.

In accordance with the Tea Affiliation of the united statesA., about 84 % of all tea consumed in 2021 was black tea, 15 % was inexperienced tea and the remaining 1 % was oolong, white and darkish tea. Out of all these varieties, roughly 75 to 85 % of all these teas are consumed iced in the USA. Millennials are the most important generational group to report consuming tea, with 87 % of these surveyed reporting that they drink tea.

Wanting ahead, sorts of teas consumed are anticipated to stay a lot the identical,  with any modifications coming to client curiosity being largely impacted by the pandemic and elevated residence consumption and pursuits in well being and wellness.

“With anxiousness about well being, wellness and the difficult economic system looming in shoppers’ minds, RDNs predict the highest buy drivers of 2021 shall be meals and drinks that assist immunity, are inexpensive and value-based, and promote consolation and emotional well-being,” wrote Tea Affiliation of the united statesA. President Peter Goggi in his State of the U.S. Tea Business report. “Tea not solely benefited from COVID in 2021, it hits the bullseye of those drivers by being useful to our immune system, available and of fine worth and an enabler in reaching emotional well-being. Tea will proceed to be one of many go-to merchandise.”

Goggi famous that many shoppers have embraced tea largely due to the tea preparation course of, adopting their very own “private tea ceremonies” at residence through the pandemic and persevering with that as a soothing exercise that was instructed as such each colloquially and by quite a few psychological well being publications and professionals. Varied scientific teams and journals’ continuation of analysis on the bodily well being advantages of tea had been additionally vital to furthering the drink’s standing as a wholesome, enjoyable drink selection.

In his predictions for tea in 2022, Goggi anticipated that curiosity in complete leaf teas and naturally flavored teas would develop amongst Millennials particularly, however throughout all demographics total. With that, shoppers shall be seeking to the tea trade and retailers for extra info on the several types of tea. The post-pandemic concentrate on well being and wholesome drink choices can also be predicted to proceed rising, contributing partly to Goggi’s remaining prediction that tea gross sales will enhance 1 to three % for the 12 months.

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