LYNNFIELD, Mass. — Wayfair has simply opened a brand new bodily retail location for its AllModern model.
The purpose for the brand new retailer is mix one of the best of the digital and bodily buying experiences, permitting consumers to see and contact merchandise in individual whereas providing digital entry to product choices, design concepts and supply choices.
The AllModern model focuses on trendy design kinds from industrial to mid-century trendy to Scandinavian up to date.
Wayfair opened its first bodily retailer in Massachusetts in 2019. This new retailer, positioned at 310 Market St., is about 10,000 sq. ft, and can be adopted by one other AllModern retailer in Dedham, Mass., later this 12 months.
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